Search Engine Optimization | Webmaster Tools
Optimizing your website for listing on search engines (SEO) is straight forward. There is no need to pay for packages that offer to submit your site to the search engines or improve your rankings. Search engines readily fight such programs and in the end, they always win.
Submitting Your Site
Submitting your website to the search engines is free. It can take several weeks or months for a new website to be added and is entirely dependent on the individual search engines and their algorithms. You may also not be ranked very high on their search results, it all depends on them.
Beware of companies that offer paid search engine submission. They are scams and you should stay away from them. There is no way to be listed in the search results other than by submitting your website using the free links below.
Yahoo / Bing
Both search engines also offer Webmaster Tools, which provide additional information on your search traffic and suggestions for improvements.
Paid Search Advertising
Search engines offer paid advertising options allowing you to appear in the sponsored links section of the search results. These advertisements will appear either on the top or right of the normal free search results area.
Yahoo / Bing
The biggest thing you can do to help improve your search engine rankings is to work on your content.
Increase Incoming Links
The biggest factor in increasing your rankings is the number and quality of pages that link to your page. All incoming links are not created equal. Be sure to obtain links to real sites that offer good content. Don't pay for links as the search engines detect this. The best way to increase your incoming links is to write good content that drives visitors and links to your web pages.
Effective Page Titles
The page title is one of the most heavily weighted aspects of your page. Be sure that the title is concise and relevant to the content on the page. Be sure to use your most important keywords in the title and on the page.
Avoid Flash Sites
When your website is built using Flash, search engines can't read anything on your site. Your website should be built using the latest HTML and CSS standards.
Don't Play Tricks
Search engines hire hundreds of people to ensure rankings cannot be gamed. Don't try to cheat or trick the search engines by building fake content. That may hurt your rankings. Build real content that is useful for real people and you'll be on your way to great rankings.
Renew Your Domain
It has been suggested that an extended expiration date has an effect on your rankings. Renew your domain name for longer periods to take advantage of this.
It Takes Time
Don't expect results overnight. Search engine optimization is something that takes constant improvements and changes and results appear in months if not longer.
The domain extension you choose can have an impact on your rankings. For example, country level extensions such as .ca or .uk would rank higher in Google searches done from those countries. Generic extensions such as .com, .net, .org, .info, .biz, etc. would have a global reach.